By periodically re-visiting his State of the Blogosphere report and by continually revising it, Dave Sifry has begun a series of portraits in blogospherical time, that will comprise, when all added together, a history of the rapid growth and helter skelter expansion of this most personal of the new Internet modalities. We are now at 28 million weblogs and counting. About ten per cent of them add new posts weekly. How far can this grow before it hits its natural glass ceiling? What to do about “splogs,” the inevitable moniker for spam blogs? Why have tags taken over as the primary blog naming convention? How are blogs affecting the mainstream media? Why is the Magic Middle more important to the fate of blogging than the Long Tail? Sifry’s metrics are going to go a long ways toward defining the lightning in a bottle that the blogosphere has become.



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